St. George Parade of Homes 2027: A First Look at Madsen Homes' Entry

Every year we ask ourselves what we want to build for the Parade of Homes. Not what will impress the most people or photograph the best, but what kind of home we actually want to make. This year the answer was clear pretty quickly: build something that people don't want to leave.

Our 2027 entry is a two-story home in Black Desert with a walkout basement and 13,166 square feet of conditioned living space. What's inside is the whole point.

Built for Everyone. Literally.

This home was designed with one idea at the center: a place where multiple generations can gather, stay, and genuinely not want to leave. Not a house that sleeps a lot of people and tolerates the chaos. A house built for it.

This home sleeps over 50 people. Thirteen bedrooms and fourteen and a half bathrooms will do that.

Frankie’s Place at Black Desert is a playground for every age. The adults get their spaces. The kids get theirs. And then there are the rooms where everyone ends up together.

The Ruckus Room

We're going to let this one speak for itself when you walk through the door during the Parade.

What we'll tell you now: it's an indoor play space unlike anything we've built before, and probably unlike anything you've seen in a parade home. If you caught our Instagram teaser, you already know there are trampolines. There are also climbing walls, a foam pit, and so much more.

The Ruckus Room is designed for kids who want to play and adults who want to feel like kids again. It's the room everyone's going to want to be in.

The Rec Room

The Rec Room is where things get a little more sophisticated. It has a golf simulator, a movie theater setup, and an indoor slide. There's also a dedicated spot for the kids.

The Wellness Room

This home has a dedicated wellness space with steam and wet saunas and a cold plunge. When you walk in, make sure you pay attention to the tile underfoot. It has a texture that feels divine on your feet, in our opinion.

The Main Living Spaces

The kitchen and great room are stunning. The materials and the design work together in a way that feels intentional at every turn. Seeing it in person is the only way to do it justice.

Every bathroom in this home has its own design. They all feel like they belong to the same home, but each one has its own personality, its own tile, its own moment.

The Outdoor Spaces

The exterior features natural basalt stone alongside other materials. The basalt is dramatic in person, and the views from the decks out over the lava rock and red cliffs of Ivins make the location feel like it was chosen on purpose. Because it was.

Outside, the home is set up for serious entertaining. There's an outdoor kitchen, a pool, and a pickleball court. The layout connects the indoor and outdoor spaces in a way that makes the whole property feel cohesive rather than like separate zones bolted together.

A Guest Who Didn’t Want to Leave

We said we wanted to build a home people wouldn’t want to leave. We just didn’t expect the first one to be an owl.

During construction, an owl found its way inside and got stuck in the flooring adhesive. One of our guys carefully freed it, and the video of the rescue took off on Instagram. If you haven’t seen it yet, it’s worth the watch.

Turns out Frankie’s Place is a hit with the locals before the doors even open.

Come See It in Black Desert

The 2027 Southern Utah Parade of Homes runs February 12th through 21st. Frankie’s Place at Black Desert will be open daily during parade hours in Black Desert.

If you're building your must-see list, put this one on it. Follow us on Instagram and our other socials for sneak peeks and updates as we get closer.

Learn more about building in Ivins with Madsen Homes.

Madsen Homes is a custom home builder based in Hurricane, Utah, building throughout Washington County and Southern Utah.